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Under the direction of Annabelle Stevens, Passion Marketing has recently added a Public Relations (PR) department. Our custom-tailored PR plans are designed to meet a client's overall marketing needs. Our PR services include:
- Determining overall PR goals
- Media training
- Media relations
- Development of media messages and tactics
- Media action plans
- Developing targeted press materials for an organization's overall message or specific event
- Pitching and securing meaningful press breaks in print, broadcast and interactive media
- Developing a contact list and press networking opportunities for clients
Public Relations (PR) Campaign - Artists United and Robert Greenwald: "Uncovered: The Whole Truth About the Iraq War" |
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In November 2003, Artists United and Robert Greenwald approached Passion Marketing to develop a PR launch campaign for Greenwald's controversial documentary, "Uncovered: The Whole Truth About the Iraq War." Working in collaboration with a national network, our PR efforts helped sell over 40,000 copies of the film, raising over $890,000 for moveon.org and the Center for American Progress. In addition, we helped secure coverage for the documentary in the New York Times, Los Angeles Times, Washington Post, and London Independent, among others.
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