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Passion Marketing and Gary Wexler's powerful creative and strategic work is shown best through what are called Informs. Each Passion Marketing Inform examines work with a specific client, exposing strategy, methodology and, finally, the creative and media/press solutions.
The most revealing stories about Passion Marketing are contained in the Informs, written by Gary Wexler, which are emailed to an in-house list of 10,000 international Nonprofit/NGO leaders every few months. A year after beginning to email Informs, the opening rate remains consistent at about 70%, which speaks for the content of the material and the ongoing interest that Nonprofit/NGO leaders demonstrate in the level of work of Passion Marketing.
It is important to note, while Passion Marketing and Gary Wexler will perform strategic services for all clients, creative services are performed on a very selective basis.
We only do creative for Nonprofit/NGO clients. Those clients must have appropriate budgets as well as the ability to create an airtight approval process. That process is dependent upon a small, consistent committee with absolute decision-making power. In order to produce the breakthrough work that clients expect from Passion Marketing, layers of decision-making bureaucracy that compromise the integrity of the creative and extend the life of a project from weeks into months and years, must be avoided.
Please click below to read selected Informs, Case Statements, Ads, Direct Response and Press.
Case Studies |
Case Statements |
Ads |
Direct Mail |
Web |
Public Relations
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