Cedars-Sinai - Direct Mail |
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| This planned giving piece for Cedars-Sinai focuses on charitable gift annuities and targets current donors. |
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The Gay and Lesbian Center - Direct Mail |
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This direct mail piece for the Gay and Lesbian Center was created immediately following the murder of Matthew Shepard, a student at the University of Wyoming.
He was brutalized and killed for being gay. The piece - short, simple and powerful - raised the most amount of money of any direct mail effort the Center had previously done.
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Assaf Harofeh - Direct Mail |
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When Assaf Harofeh Hospital in Israel first approached us, it was to create collateral materials for a fundraising dinner that they were organizing in Los Angeles. After our initial meetings, it became clear that the event didn't simply require materials, it required a unique position around an issue that could separate the Medical Center's event from the thousands of other fundraising dinners thrown each year. Because of the hospital's reputation in preparedness for chemical attack, we focused on this very serious topic. The fundraiser was a resounding success breaking both attendance and fundraising records.
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