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In the last few years, Gary Wexler and Passion Marketing has become the non profit marketing partner for several multi-million dollar mega-donor funding campaigns (each exceeding $100 million).
Gary Wexler works closely with clients, creating strategies and messages to approach selected donors of one million dollars or more. Passion Marketing has gained expertise in this area, understanding the psychology and the expectations of mega-donors. One of the conversational dinners that the company hosted was on the culture of mega-donor giving. About thirty major non-profits in the LA region, as well as several mega-donors attended the dinner. The result of the dinner is a three-page document we have created on the characteristics and expectations of mega-donors, which have become our guiding principles for the marketing of mega-donor campaigns.
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