The millions being spent by nonprofits on their marketing programs are coming out of their donors' pockets. And in the case of government, also a nonprofit, the millions being spent on social marketing by local, state and federal governments are also coming from their donors - the taxpayers.

No one has added up the expenditure. But we know it is huge.

Are present nonprofit and government efforts really affecting the bottom-line? Are they changing behaviors? Are fewer teenage girls getting pregnant? Is teen drinking subsiding? Have young people stopped smoking? In the case of nonprofit organizations, has the marketing increased fundraising? Has it increased advocacy for their causes? Nonprofits and government talk constantly about evaluation. How are they evaluating these expenditures?

That is not to say that marketing and the budgets appropriated to do the job are not totally necessary. Today, nonprofits and government entities must market. But, are they doing it responsibly, considering where their budgets are coming from? Are they doing the right things? Are they achieving results?

Those of us involved in the sector, whether professionals, volunteers or funders, must not be afraid to ask the hard questions. To learn more about this issue, offer your comments, hear what others, including industry leaders, are saying, click the following link and be part of the most powerful nonprofit conversations taking place on the web today.

http://garywexler.blogspot.com

Thank you for taking the time to read this Passion Marketing Inform. We know how busy you are.

GARY WEXLER, FOUNDER AND PRESIDENT
Passion Marketing - Capturing the Intangible. Marketing for non profits.