Gary Wexler and Marketing to non profits Gary Wexler and Marketing to non profits Gary Wexler and Marketing to non profits
Gary Wexler and Marketing to non profits
Gary Wexler and Marketing to non profits Gary Wexler and Marketing to non profits Gary Wexler and Marketing to non profits Gary Wexler and Marketing to non profits
Gary Wexler and Marketing to non profits Conversational Dinners and event facilitation is a growing marketing trend that complement online marketing trends. It is a breakthrough in marketing methods for nonprofits, nongovernmental organizations - NGOs, and business. Gary Wexler has discovered that conversations are a powerful methodology for fundraising, advocacy, and marketing research.

Conversational dinners and salons are a growing trend of the decade. This has become an era when people are thirsting for person-to-person interaction, as opposed to solitary involvement with a computer screen, emails, instant messages, blackberries and text messages.

The Facilitated Conversational Dinner has become one of our breakthrough marketing methods in both Nonprofits/Nongovernmental Organizations (NGOs) and in business settings. Passion Marketing and Gary Wexler have discovered that conversations and salons are a powerful methodology for creating a donor, advocate or supporter of a cause or issue, as well as a critically thinking, happy employee.

Facilitated Conversational Dinners meet multiple objectives:

  1. As an information-gathering event of influencers: In many cases, when a Conversational Dinner interchange takes place at a significant level among the guests, it produces more quality information than focus groups and one-on-one interviews.
  2. As a fundraising strategy: Through an evening of informal, but professionally planned dinner conversation, donors become invested in the issue and the cause, as well as in their peers who are seated around the table. The group dynamics spur some extraordinary individual cultivation for the fund developer.
  3. As an advocacy tool for business or Nonprofit/NGO: We have found that people do not change their opinion about an issue or become a supporter of a cause because they read an advertisement, a brochure or view a public service announcement (PSA). They must be more than passively informed. The issue needs to be brought alive through exchange, debate and discussion.
  4. As an idea creation tool for business or Nonprofit/NGO: When a business, industry or Nonprofit/NGO is in search of new ideas, Facilitated Conversational Dinners serve as a forum for dynamic group brainstorming leading to powerful idea creation.
  5. As a forum for industry or business exploration: When a business, an industry or a Nonprofit/NGO is encountering a deep issue that affects professional thinking on a broad level, Conversational Dinners emphasize the issues and the solutions.

Conversations facilitated by Gary Wexler, President of Passion Marketing, include:

  • The San Diego Mega-Donor Dinner
  • The Dialogue between the Top Federation and Foundation Directors of the North American Jewish Community
  • The Mega-Donor Culture Dinner
  • The Endowment-Legacy Dinner
  • The Art Center College of Design Top Ad Agency Creative Directors Dinner
  • The University Southern California and Art Center College of Design Panel on Design as Soft Power
  • The LA Downtown Seder: Liberating the Soul of LA
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Facilitated Conversational Dinner by Gary Wexler. An alternative to focus groups
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Contact Gary Wexler for cause-based marketing consultation and facilitation of conversations moderation.
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Gary Wexler, the founder and president of Passion Marketing for Issues and causes, is using conversational dinners to convene the creative leadership of the Los Angels, LA ad and marketing industry. Creative directors and representatives from Art Center, such as Mikio Osaki meet to talk about new marketing trends and the directions.
Gary Wexler and Marketing to non profits
Gary Wexler and Marketing to non profits
Gary Wexler and Marketing to non profits
Gary Wexler and Marketing to non profits Gary Wexler and Marketing to non profits Gary Wexler and Marketing to non profits
Gary Wexler and Marketing to non profits Gary Wexler and Marketing to non profits Gary Wexler and Marketing to non profits
Gary Wexler and Marketing to non profits
Gary Wexler and Marketing to non profits Gary Wexler and Marketing to non profits
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Gary Wexler and Marketing to non profits
Gary Wexler and Marketing to non profits Gary Wexler and Marketing to non profits Gary Wexler and Marketing to non profits