Passion Marketing and Gary Wexler's international reputation stands upon the ability to delve into and capture the intangible soul of an organization and then powerfully transmit that soul to its various targeted marketplaces. For ten years, Gary Wexler has worked exclusively in the Nonprofit/Nongovernmental Organization (NGO) sector. But now, as many in the business world are discovering the Principles of Passion Marketing, our company is being asked to bring its knowledge into the for-profit sector as well.

In today's environment of technology, the Internet, globalization, multiculturalism, iPods, and hyper-access to information, much has changed in the discipline of marketing. And yet, much has remained the same.

In a recent conversation with the leading creative directors of LA's top ad agencies, conducted by Gary Wexler and Passion Marketing, many of those present recommended to the Dean of the Art Center College of Design that the college prepare its students with critical thinking skills and leave the technological training to the ad agencies. While the creative directors acknowledged the changes in marketing and creative practices, they maintained that the real challenge for students is to learn the skills of critical thinking, conceptualization and the ability to ultimately sell, no matter what the influences have been upon the thinking of their generation.

What has been described above is the Facilitated Conversation, which is just one of the ways that Gary Wexler and Passion Marketing capture the intangible of an issue, a cause, an idea, an organization, an industry or a business. We then distill that intangible into an action plan of both the unexpected and new marketing methodologies, as well as the conventional.

Through our work, Passion Marketing is exposed to some of the best and brightest minds in the world, consistently challenging our thinking. These dynamic interactions lead us to our unique edge: discoveries of what is required to produce results when dealing with the intangible. We confront the intangible daily through our work with some of the world's largest and most intense Nonprofit/NGO organizations.

The intangible, which is the basis of Nonprofit/NGO marketing, is also becoming an increasingly recognized component of business marketing. Yet, many businesses are not certain how to tap into its potential. How Passion Marketing delves into and determines the intangible of a Nonprofit/NGO is much the same as to how a marketer must delve into the intangible of a business. Both Nonprofit/NGO and business are comprised of people and talk to people. Both are about improving the human condition.

Passion Marketing and Gary Wexler's proudest achievements have been the daily discovery of knowledge - a continually growing body of information of what it is to market the intangible. This knowledge has led to the creation of the 13-point Passion Marketing paradigm, the first paradigm created exclusively for the Nonprofit/NGO sector based upon real-world experience. It is the discipline that infuses all that Passion Marketing does and achieves.

Passion Marketing is a company that works with sophisticated Nonprofit/NGO and businesses who are willing to create partnerships that delve into the intensive work that this kind of marketing requires, as well as appropriate the budgets necessary to make it a reality.

GARY WEXLER, FOUNDER AND PRESIDENT
Gary Wexler founded Passion Marketing in 1995.